WhatsApp’s top boss on Friday denied a Financial Times report that the messaging platform, owned by MetaPlatforms, was looking into advertising as it sought to boost revenue.
“This @FT story is false. We’re not doing it,” WhatsApp chief Will Cathcart said in a post on social media platform X, formerly known as Twitter.
The report said Meta’s teams were discussing whether to display ads in the list of conversations with contacts on the WhatsApp chat screen, but no final decision had been made, citing people familiar with the matter. has been.
Meta was also considering whether to charge a subscription fee to use the app ad-free, the FT added.
In a statement, WhatsApp told the FT that “we can’t account for every conversation with someone in our company, but we’re not testing it, we’re working on it, and it’s not our plan.” Is.”
The FT also said that many company insiders were against the move.
Meta did not immediately respond to Reuters’ request for comment.
Facebook bought WhatsApp for $19 billion in 2014, which has always been a free chat app.
Metta is already working to increase revenue from WhatsApp. CEO Mark Zuckerberg last year saidthat WhatsApp and Messenger will drive the company’s next wave of sales growth, with business messaging becoming “potentially the next pillar of Meta’s business.”
Business application of WhatsApp Catered To more than 200 million users on its platform, as of June this year, nearly four times more than three years ago.