To roll out MetaBroadcast channels on Facebook, Messenger

MetaPlatforms said on Wednesday it will roll out Broadcast Channels, a feature for people to share messages publicly on Facebook and Messenger.

Social media firms are bringing more features to increase engagement in apps in the highly competitive online environment.

The announcement comes as rival messaging app Telegram’s broadcast channels have played a major role in the conflict between Israel and Hamas, as the primary means the Palestinian Islamist group uses to communicate with the world.

“We are currently testing the ability to create broadcast channels for Pages and expect to launch this in the coming weeks,” Meta said in a statement.

Meta Extension WhatsApp channels to users in over 150 countries last month. This feature is also available on Instagram.