Google AdSense New Policy Update in 2023: What You Need to Know

Google AdSense New Policy
Google AdSense New Policy

In 2023, Google AdSense will implement new policies affecting publishers and advertisers. Continue reading to learn about upcoming changes and how they will affect the functionality of your website.


Google Adsense is a popular advertising program that allows website owners to monetize their content by displaying ads on their websites. Publishers earn revenue from clicks and impressions on the ads, while advertisers get access to a large audience for their products or services. However, Google AdSense is constantly updating its policies to ensure that it provides a safe and high-quality experience for users.

In 2023, Google Adsense will introduce new policies impacting publishers and advertisers. Website owners need to understand these changes and how they will affect their websites. In this article, we will discuss the Google AdSense New Policy Update in 2023 “about 1000 words” and what you need to know to stay compliant and maximize your revenue.

Changes in Ad Formats

One of the significant changes that Google Adsense will implement in 2023 is the introduction of new ad formats. These ad formats are designed to provide a better user experience by blending seamlessly with website content. The new ad formats include:

  1. In-Content Ads: In-content ads are designed to appear within the content of the website. They are typically placed within paragraphs and blend in with the text. In-content ads have been shown to improve click-through rates and revenue for publishers.
  2. In-Feed Ads: In-feed ads are designed to appear within a website’s feed of content, such as a list of articles or blog posts. They are designed to blend in with the feed and provide a seamless user experience.
  3. Native Ads: Native ads are designed to appear as part of the website’s content. They are typically in the form of sponsored posts or articles and are designed to match the style and tone of the website.

These new ad formats are designed to provide a better user experience and increase revenue for publishers. However, it is important to note that not all ad formats may be suitable for every website. Publishers should test different ad formats to determine which ones work best for their website and audience.

Ad Placement Policies

In addition to introducing new ad formats, Google Adsense will also update its ad placement policies in 2023. These policies are designed to ensure that ads are placed in locations that provide a good user experience and comply with Google’s policies. The new ad placement policies include:

  1. Above the Fold: Ads must be placed above the fold of the website, which means they must be visible without scrolling. This policy is designed to ensure that users see the ads when they first visit the website.
  2. Limited Number of Ads: Publishers will be limited to a certain number of ads per page. This policy is designed to ensure that ads do not overwhelm the website’s content.
  3. Ad Density: Ads must not be placed in a way that makes it difficult for users to distinguish between ads and content. This policy is designed to ensure that users can easily identify the ads and avoid accidental clicks.

Publishers must comply with these ad placement policies to avoid penalties or account suspensions. Publishers should also test different ad placements to determine which ones work best for their website and audience.

Ad Content Policies

Google Adsense also has strict policies regarding the content of ads that are displayed on websites. In 2023, Google will update its ad content policies to ensure that ads are safe and appropriate for all audiences. The new ad content policies include the following:

  1. Ad Content: Ads must not contain content that promotes violence, hate speech, or illegal activities. They must also comply with local laws and regulations.
  2. User Data Collection: Ads must not collect personal or sensitive information without the user’s consent. This includes financial information, health information, or information about a user’s race, religion, or sexual orientation.
  3. Misleading Content: Ads must not contain misleading or deceptive content. This includes ads that make false claims or promote products or services that do not deliver what they promise.
  4. Prohibited Content: Ads must not promote banned content such as adult content, counterfeit goods, or copyrighted material.

Publishers need to ensure that the ads displayed on their websites comply with these ad content policies. Failure to comply with these policies can result in account suspension or termination.


In summary, Google Adsense is implementing new policies in 2023 that will impact publishers and advertisers. These policies include new ad formats, ad placement policies, and ad content policies. Website owners must understand these changes and ensure that their websites comply with Google’s policies to avoid penalties or account suspension.

Website owners should also take the time to test different ad formats and placements to determine which ones work best for their website and audience. By doing so, they can maximize their revenue while providing a high-quality user experience for their audience.

As always, it is important to stay up-to-date with Google’s policies and guidelines to ensure that your website remains compliant and successful. With the right approach, publishers can continue to earn revenue through Google Adsense while providing a safe and positive experience for their users.

About the author

Faheem Rasool

Hey everyone! My name is Faheem Rasool belong to Jacobabad, Sindh, Pakistan. I’ve been working as a blogger for the last three years and I have experience in blogging.

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