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How to Use Google Ad Manager – Guide 2023

Unlocking the Potential of Google Ad Manager: Your Ultimate Guide to Using the Tool

Looking to maximize your ad revenue? Learn how to use Google Ad Manager with this comprehensive guide, including FAQs and insider tips.


In this day and age, internet advertising is an essential component of every successful company expansion strategy. In addition, Google Ad Manager (GAM) stands out as a leading challenger when it comes to the administration of advertisements. But what exactly is Google Ad Manager, and how can you make the most of its capabilities?

Simply put, Google Ad Manager is a powerful tool that enables publishers to streamline their advertising process, from trafficking to targeting and reporting. With GAM, you can easily manage your ad inventory, optimize your campaigns, and increase your revenue potential.

However, the world of advertising management may be difficult to navigate, and a certain amount of knowledge is required to become proficient in GAM. As a result of this, we have created this guide in order to assist you in navigating Google Ad Manager and becoming familiar with all of its capabilities. This article will provide you with the information you need to unleash the potential of GAM, regardless of whether you are an experienced publisher or just starting out in the field.

What is Google Ad Manager? – The Basics:

Before diving into the nitty-gritty of using Google Ad Manager, it’s essential to understand the fundamental concepts behind the tool. Here are the basics you need to know:

Ad Server:

An ad server is a technology platform that serves as the central hub for ad management. Google Ad Manager is an ad server that allows publishers to manage their ad inventory, traffic ad creatives, and track their performance.

Ad Inventory:

Ad inventory refers to the available ad space on a publisher’s website or app. GAM allows publishers to manage their ad inventory by setting up ad units, which are designated spaces on a page where ads can be displayed.

Ad Units:

Ad units are the building blocks of ad management in GAM. Display advertisements, video ads, and native ads are some of the ad formats that may be crafted by publishers to complement the structure and content of their respective websites. Ad units are also where publishers can set targeting criteria, such as location, device type, and audience demographics.

Line Items:

A line item is a specific order that defines the terms of an ad campaign, including the advertiser, the ad creative, the target audience, and the bidding strategy. GAM allows publishers to create different types of line items, such as standard line items, which target specific ad units, and custom line items, which allow for more granular targeting options.


An order is a group of line items that share the same advertiser and campaign goals. GAM allows publishers to create different types of orders, such as standard orders, which contain multiple line items, and sponsorship orders, which guarantee exclusive ad placement on a particular page or section of a website.

Using Google Ad Manager: Step-by-Step Guide:

Let’s dig into how to utilize the tool now that you have a fundamental comprehension of GAM’s most important ideas and principles.
The following is an in-depth walkthrough that will assist you in getting started with Google Ad Manager:

Step 1: Create an Account:

To use Google Ad Manager, you’ll need to create an account. If you already have a Google account, you can sign in to GAM with your existing credentials. Otherwise, you’ll need to create a new account by visiting the GAM homepage and clicking “Get Started.”

Step 2: Set Up Your Ad Units:

Once you’ve created your account, the next step is to set up your ad units. To do this, go to the “Inventory” tab and click “Ad Units.” From there, you can create new ad units by specifying the ad type, size, and targeting criteria.

Step 3: Traffic Your Ad Creatives:

After creating your ad units, the next step is to traffic your ad creatives. To do this, go to the “Delivery” tab and click “Creatives.” From there, you can upload your ad creative assets, such as images or videos, and set the targeting criteria for each creative.

Step 4: Create Your Line Items:

Once your ad units and creatives are set up, the next step is to create your line items. To do this, go to the “Delivery” tab and click “Line Items.” From there, you can create new line items by specifying the advertiser, the campaign goals, and the targeting criteria.

Step 5: Set Up Your Orders:

After creating your line items, the next step is to set up your orders. To do this, go to the “Orders” tab and click “New Order.” From there, you can create new orders by specifying the advertiser, the line items, and the campaign goals.

Step 6: Launch Your Campaign:

Once your orders are set up, you’re ready to launch your campaign. To do this, go to the “Delivery” tab and click “Line Items.” From there, you can activate your line items and monitor their performance in real-time.

Insider Tips for Using Google Ad Manager:

Now that you know the basics of using Google Ad Manager let’s take a look at some insider tips that can help you maximize your revenue potential:

  • Use Google AdSense alongside Google Ad Manager to increase your fill rate and earn more revenue.
  • Leverage GAM’s advanced targeting options to reach the most relevant audience for your advertisers.
  • Experiment with different bidding strategies, such as cost per click (CPC) or cost per impression (CPM), to find the best fit for your campaigns.
  • Use GAM’s reporting tools to track your campaign performance and make data-driven decisions to optimize your ad revenue.

FAQs Google Ad Manager:

How much does it cost to use Google Ad Manager?

Google Ad Manager is a free tool for publishers to use. However, Google charges a commission on ad revenue generated through the platform.

What kind of ad formats does Google Ad Manager support?

Google Ad Manager supports various ad formats, including display ads, video ads, native ads, and more.

Can I use Google Ad Manager for mobile apps?

Yes, Google Ad Manager supports mobile app advertising.

How do I set up custom targeting criteria in Google Ad Manager?

To create individualised targeting criteria, go to the “Line Items” tab and choose “New Line Item” from the drop-down menu. Choose “Custom Criteria” from that drop-down menu, and then make your selections for the various targeting choices you want to use.


Google Ad Manager is a powerful tool that can help publishers streamline their ad management process and increase their revenue potential. With its advanced targeting options and reporting tools, GAM is an essential tool for any publisher looking to monetize their website or app. You will be able to unleash the full potential of Google Ad Manager and take your advertising income to the next level if you follow the steps given in this article and use our exclusive suggestions.

Faheem Rasool

Hey everyone! My name is Faheem Rasool belong to Jacobabad, Sindh, Pakistan. I’ve been working as a blogger for the last three years and I have experience in blogging.

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